Toys R Us is making a comeback in the United States
Toys R Us is making a comeback in the United States

Toys "R" Us is making a comeback in the United States with two new stores. The return comes over a year after Toys "R" Us collapsed, resulting in the closure of all 700 of its American stores.

The new stores will be smaller than their predecessors. Tru Kids Brands, the parent of Toys "R" Us, described them as a "highly engaging retail experience designed for kids, families and to better fit within today's retail environment."

Toys "R" Us stores will be launched before the holiday shopping season later this year at The Galleria in Houston and in Westfield Garden State Plaza in Paramus, New Jersey.

The new stores are being developed with b8ta, a company that designs interactive and technology-focused retail locations. 

Tru Kids stated, "The stores will let brands design custom experiences and branded shops to help them create memorable experiences for parents and children." 

Currently, Toys "R" Us has 900 stores in Europe, Asia and India. It is planning to launch another 70 stores overseas, mostly in Asia, by the end of the year.

 
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