Two Indian apparel brands go organic

In a bid to create environmental awareness, two major Indian apparel brands Van Heusen and Arrow  have launched 100 per cent organic lines made of cotton, linen and natural dyes.

Speaking at the launch, Shital Mehta, chief operating officer at Van Heusen, said that it is a conscious attempt to make everyone understand the importance of being earth-friendly.

Van Heusen's eco-friendly apparel, starting at Rs 1,599, costs the same as the company's regular line of clothes, while Arrow's eco-friendly line costs more that its regular range of clothes.

Arrow plans to expand its green effort by using more natural fibres and recyclable collections.