The Dubai public prosecution has directed Dubai police to initiate criminal proceedings against five persons of Indian origin on charges of cybercrime and abuse via the internet and social media platforms for a campaign against Kalyan Jewellers, said a press statement from the company.
The legal action follows a complaint filed by the jeweller with the Dubai public prosecution against spreading fake videos and false news on social media. "Investigation by the Dubai police has confirmed one of these manipulated and circulated false social media posts, giving the impression that the gold jewellery sold by the brand is impure and fake. The investigation against others is under process," the statement said.
The posts, which also claimed the UAE showrooms of Kalyan Jewellers were sealed and owners arrested, had gone viral across social media platforms, especially WhatsApp.