UK's Admiral aims at ten stores by 2010

British sportswear brand Admiral has announced its plans to venture into exclusive retailing in India by next year as it targets revenue of Rs 200 crore from the market by 2012. The company has also tied up with large format chains like Metro Shoes and Lifestyle to sell its range through the multi-brand format. Admiral had entered the Indian market earlier this year and currently sells its range of sportswear through Reliance Retail's footwear chain, Reliance Footprints. Hoping for an exclusive outlet to showcase their entire range under a single roof and a better access to customers, Admiral plans to have ten exclusive retail stores in India by the end of next year. The UK-based firm has also tied up with other large format chains to sell its products and plans to have 250 points of sales in the multi-brand category by end of 2010.