US-based youth brand, Aeropostale eyes a revenue surge of Rs 500 cr in India in next 3 years as the brand sets to open its 33rd store in the country in Surat, said Sumit Dhingra, CEO, Heritage Brands Division at Arvind Fashions Ltd.
“Aeropostale did Rs 100 cr business in 2017-18 and going forward, we see ourselves doing Rs 500 cr in next 3 years,” Dhingra said of what he claimed to be one of the fastest growing brands in Arvind Fashions’ bouquet since it entered India in 2015.
Dhingra said in 2018-19, the brand will add 12-15 new stores pan-India. “We have our pricing right and the positioning right in the highly underserved market for 15-25-year-olds,” he said.
The brand will focus on at leisure and kids apparel too soon, he said. “While apparel and accessories have been going phenomenally well for us, we look at new categories to ramp business in India,” he added.
Arvind Limited is a US$ 1.7 billion conglomerate that started off as Arvind Mills with the aim of manufacturing high-end superfine fabrics. Today, the company is a fashion powerhouse with an unmatched portfolio of global brands operating in segments ranging from bridge to luxury, premium and premium value.