VLCC to launch 60 exclusive stores

Wellness and beauty company VLCC has recently announced that it will launch 60 exclusive stores to hawk its products at an investment of Rs 40 crore. “We will launch exclusive outlets called Beauty Zones that will offer only our products and some dry services like reflexology (foot massaging). We took eight months to pilot the concept and will start rolling out the stores from next month. These outlets will come up in high footfall areas at malls. We will invest 35-40 crore for this,” said, Sandeep Ahuja, Managing Director, VLCC Healthcare. Ahuja further said the company will launch its nutraceutical range from April or May. “Nutraceuticals will be multi-vitamins, something for gastro and ortho ailments, as well as for liver care. These are not medicinal but additives,” he said.