Van Heusen to expand footprint

Aditya Birla group firm Madura Fashion & Lifestyle will be expanding the reach of its apparel brand Van Heusen by adding 50 new stores by the end of next fiscal. The brand, which is looking for a jump of 16-18 per cent in sales turnover in 2013-14, is also planning to expand reach in the North Eastern region by doubling the number of outlets.The brand will roll out the new stores mainly in Tier II cities such as Bareilly, Bhilai, Warangal and Tirupati.The sizes of the new stores will vary between 1,000 sq ft and 1,500 sq ft, and most of these will be opened under the franchise route.