Vdopia launches .VDO

Vdopia Inc., the world’s largest mobile video advertising company announced .VDO: a new file format that enables advertisers and publishers to seamlessly run video-enabled ads on the mobile web without Flash or plug-ins.  

This patent-pending format powers Vdopia’s Mobile Video Advertising solution, which allows leading brands to auto-play video on mobile web pages, adjacent to content, on virtually any smartphone – without disrupting the user’s web-browsing experience. Currently, .VDO Mobile Video Ads run across iPhone, iPad, Android and BlackBerry (OS5/OS6) devices.  Windows Phone 7 and Symbian are expected to be officially certified in Q3 2011.

“Our new .VDO technology makes mobile video ads scalable for the first time ever, using nothing but HTML5 and Javascript,” said Srikanth Kakani, founder of Vdopia. “With mobile usage and smartphone ownership rapidly climbing worldwide, Vdopia continues to push the boundaries in mobile video advertising to help advertisers; their agencies and publishers accomplish their business objectives.”