Vijay Home Appliances rebrands

The company will soon launch products, such as tablet PCs and electric pressure cookers. The 50-year-old small appliances player has divided its product offerings in three verticals targeted at consumers in home, kitchen and office. Vijay's existing appliances range (water heaters, fans and iron boxes) has a strong recall in the southern market and is now planning to launch its products across the country. The company expects to clock a turnover of around Rs 225 crore by June 2012 and is targeting a sales turnover of around Rs 1,500 crore in three years. “In 2012-13, the company will invest around Rs 27 crore in advertising and promotional activities. The company is planning to launch 3-4 own-brand stores this fiscal, showcasing all its products,”

Rao added.