Virtual Peter England store on HomeShop18

HomeShop18, India’s first 24-hour home shopping channel, has joined hands with Peter England, the largest-selling shirt brand in the country to launch a new exclusive “Peter England Show”. The show will feature exclusive Peter England products ranging from shirts, trousers, suits to denims. Peter England has given formals a new definition and has created a niche for itself in the clothing market. The exclusive show will be aired for half an hour starting December 30, 2009.

Asked about the show, Aloke Malik, President, Peter England Fashions and Retail Ltd said, “Peter England offers the best when it comes to formal. It is India’s most trusted ready to wear apparel brand. HomeShop18 will help us reach a wider audience through its distribution network. Our brand has always been appreciated for its superior product quality and value for money. Our association with HomeShop18 will make it more convenient for our customers to reach us. Homeshop18 is a perfect platform for us to showcase our designs and demonstrate our products” Announcing the launch of the show, Sundeep Malhotra, CEO, HomeShop18, said, “HomeShop18 is an ideal platform for Peter England to showcase its range. The channel features experts, innovations, solutions, demonstrations, tips and ideas, all in an engaging and entertaining fashion, to provide an entirely unique shopping experience for its customers.” Homeshop18 experts will provide detailed information about the brand and the products. All details including price, texture, cuts, styling, sizes will be given on the show.