Staying true to its promise of creating a unique experience for each of its customers, Viviana Mall, celebrated the abilities of Women on Wheelchair in the most extravagant way. In an effort of creating an inclusive environment for each member of the society, Viviana Mall through its flagship platform ‘ExtraordiNAARI’, this women’s day, brought to light issues faced by women on wheelchair.
The event organized in association with the Nina Foundation saw women on wheelchair from various walks of life showcasing their talent and abilities to the present crowd through dance, wheelchair acrobats and a fashion show. It wasn’t hard for the audience to not to be awed by the talent which was at a display, it certainly did send across a message about women on wheelchair being equally abled #just like us.
Taking this into account, Viviana Mall, on the eve of Women’s Day initiated its campaign #RespectWomenonWheelChair and showcased the abilities of women on wheelchair to give them a voice and a platform to bring awareness to the society about their abilities which are on par with people who are able-bodied.
Rima Pradhan, Sr. Vice President Marketing, Viviana Mall, said, "Through ExtraordiNAARI, our only aim is to create a platform which brings about a positive change in society. This year through #RespectWomenOnWheelChair we aim to create awareness for the issues faced by people on wheelchair, especially women. It’s important that we realize that women on wheelchair have the potential to play a central role in workplaces and wider communities. It is imperative that we recognise and value the contribution they can make to our society. However, the same can be recognized only if we collectively work towards building a community which is equal and inclusive, creating an environment which aids them to be more independent, gives equal access to their rights and encourage their self-esteem and confidence."