W3 – Wine Women Wit woes all

Dynamic entrepreneurs Dharti Desai and Chandni Dhall have introduced a remarkable innovation in the world of wine-drinking with the launch of W3 - wine women wit, a lifestyle company and community engaged in creating signature events for wine and related lifestyle experiences. It aims to revolutionise the tradition of wine-drinking in India by setting up an inner circle of wine lovers, who crave more than just fine wines. Announcing the launch of W3 in Mumbai, Founder and CEO of ‘Fine Wines n More’ and W3, Dharti Desai said, “When it comes to luxury and the finer lifestyle trends, women are extremely discerning. We have created an inner circle of privileges so that no woman can afford to walk away from it. W3 is about empowering women to make their own choices and being a part of a lifestyle community that over delivers.” W3’s Co-founder, Chandni Dhall added, “W3 is based on the understanding that wine is an acquired taste and requires some understanding of its essential characters. We sensed that there was a need to assist these women in strengthening this wine revolution and help them get answers to critical questions that come up in the process.” W3 has associated with exclusive brand partners such as Lancôme Paris, Thomas Cook Indulgence, etc to provide exclusive benefits and services to all its members. W3 members are entitled to two different categories of membership – ‘Sparkling’ and ‘Rosé’. Members can enjoy privileges like customised trips to vineyards, 20 per cent off on rental of villas at Ferragamo, Family wine estate in Italy, discounts at leading spas, restaurants and luxury retail stores. W3’s honorary patron members include Bollywood celebrity Gul Panag, popular artiste Anjanna Kuthiala, author Seema Goswami, wine-entrepreneur Kiran Patil, food connoisseur Farzana Contractor and wellness guru Nisha Javeri. After the initial launch in Mumbai, W3 will soon open its doors to patrons in New Delhi and Bengaluru.