Walmart buys online lingerie retailer Bare Necessities

 Walmart Inc has acquired online lingerie retailer Bare Necessities for an undisclosed amount. Walmart last week acquired Eloquii, a fashion startup that sells plus-sized clothing.

The company also tied up with comedian and talk show host Ellen DeGeneres to launch a women's fashion line in August.

In 2017, the Bentonville, Arkansas based retailer partnered with department store chain Lord & Taylor and started offering its products on Walmart.com. Lord & Taylor is owned by Hudson's Bay Co.

Walmart also last year bought ShoeBuy, which specializes in footwear and apparel; Moosejaw, which sells outdoor wear; Bonobos, which sells men's clothing and ModCloth, an online seller of women's apparel.

Walmart's string of small fashion-company acquisitions is designed to help the retailer access younger, millennial customers who do not normally shop on its website, and recover ground lost to Amazon.com Inc and others.

( Source: Reuters)