Walmart ties up with subscription-based children's clothing startup, Kidbox

Walmart has partnered with Kidbox, the subscription-based children's clothing startup, for offering its customers an exclusive, curated style box. With this, Walmart customers will be getting access to over 120 premium children's brands like BCBG, Disney and The Children's Place. 

The style box will include about five fashion items for $48, which is about 50% off the suggested retail price of the bundled items. 

Denise Incandela, Head of Fashion, the e-commerce division of Walmart US, said, "Our partnership with Kidbox enables us to round out our offering with additional national and premium kids' brands."

Miki Berardelli, CEO of Kidbox, stated, "Walmart has done a lot over the past year to establish itself as a go-to retailer for all things fashion, and we’re honored to partner with the retailer to expand its kids’ assortment online, while also saving parents time and offering them the value and convenience of a stylebox."

"At Kidbox, we pride ourselves on understanding kids’ fashion preferences while also creating moments for them to learn about the importance of giving back," she added.