'Watch Now, Buy Now: fbb To Launch First Fashion Event

Future Group’s fashion destination fbb is organising India’s first ever ‘Watch Now, Buy Now’ fashion event on April 06, 2018.

First, of its kind, the event offers shoppers a show where models walk the ramp in the fbb 2018 summer collection and shop immediately at the same time.

The fashion show will be attended by famous Bollywood celebrities like Malaika Arora along with actor Kartik Aaryan. Both of them will walk the ramp modelling in the fbb 2018 summer collection handpicked personally by the stars.

Speaking of hosting a unique event, Pawan Sarda, Group Head Digital, Future Group says, “We are living in an age where everything needs to be experienced live, in real time. Thanks to social media we get to connect with people Live. Aspiring fashionistas always watch their favorite models in awe, secretly wishing they could also wear the same dress. Through Watch Now Buy Now, we are giving all our customers a chance to buy their favorite apparel as they watch the models showcase them.”

Customers can make sure they do not lose out on the collection by registering for the event. Registrations for the event begins on March 30, 2018. One needs to visit www.live.fbbonline.in and fill in their details. Once the user shares his/her details, an SMS and email will be sent out with the invite and coupon code. First, 500 people to register will get exciting discounts.

Registered customers will get Rs 150 off on a cart value of Rs 999. The fashion show will showcase a wide range of apparel like ethnic and casuals for ladies, kids, and men. It will also include formal and party wear for men.