Whirlpool plans to expand its portfolio

Whirlpool, home appliances company, is planning to make
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Whirlpool, home appliances company, is planning to make its foray in kitchenware segment. The company is also looking forward to increase its share in air-conditioner and microwave product categories also up to 12 % each and 18% in washing machine category.

The company acquires 22% market share in the refrigerator category, 17 % in washing machines, 8% in microwave and 4% in air-conditioners.

To make substantial presence in kichenware category, the company is planning to broach free-standing dishwashers in the next coming years.

In order to ensure strong back-end activities, Whirlpool is strategising on strong distribution network by launching more brand exclusive stores by 2011. Currently, it owns 30 exclusive stores.

 
 
 
 
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