Woodland goes online

E-store is dedicated to R&D led functional product-line.
Woodland has gone online with the launch of its e-store. The e-store is dedicated to Woodland’s R&D led functional product-line, which caters to adventure enthusiasts. Speaking on the occasion, Harkirat Singh, Managing Director, Woodland, said, "We are pleased to launch the Woodland e-commerce experience, as it will help us reduce the carbon footprint and is a natural extension of our existing business, broadening our access of the brand. We see the introduction of this channel as another important way to connect with our customers and provide them with access like never before.” He further added, "We will also be bringing out a lot of limited edition products, exclusively for the online buyers.”
Visitors to the new e-commerce website will experience a new look, strong photography components and ease of navigation to support the brand visually. The site comprises advanced online merchandising, ordering and processing. Other key features include separate category for sales and loyalty programme, “Woodland Off-Roaders Club”. Added features like cash on delivery, credit/debit cards, Internet banking, cash card, mobile payments and free shipment would allow consumers to do hassle free shopping.