Xiaomi, the Chinese smartphone maker, is planning to increase its offline presence in India to 50% by the end of 2019. Presently, the brand’s brick-and-mortar outlets contribute to 30%-35% of its total sales.
Raghu Reddy, Head of category and online sales, Xiaomi India, said, “In Q4 of the last financial year, we had a 29% market share. Of this, nearly 50% was in the online sales market, while 20% in the offline channels.”
With the recent launch of colour-changing smart LED bulbs and shoes, Xiaomi has expanded its diversified product portfolio, including backpacks, sunglasses, air purifiers, trolleys, etc.
“We evaluate our products continuously. We take care that each of our offerings is customized to suit the customers of a particular market. For example, smart TVs were already there in China when we ventured into the Indian market. But we waited for nearly four years to launch Mi TVs in India so that we could evaluate and customize the content according to the need of the market,” Shetty stated.