Yatra.com have unveiled their Mr Yatra aka Salman ‘Dabangg’ Khan. The Bollywood superstar is embarking on a new yatra as a shareholder and the brand ambassador of India’s leading company in the online travel space, Yatra.com. Additionally, Salman Khan’s NGO, Being Human: The Salman Khan Foundation, will also benefit from this association.
Commenting on the association, Dhruv Shringi, CEO and Co-founder, Yatra.com, said, “We are excited about our association with Salman Khan, who will now be seen in a new avatar as Mr Yatra. The partnership is part of our overall strategy to reach out to newer mass markets and associating with Salman Khan would enable us to do the same.”
Talking about his partnership, Salman Khan said, “I am really excited about my relationship with Yatra.com. This is a multi-tiered association, where I am the brand ambassador and a shareholder. Additionally, Being Human is going to get supported through the Yatra.com website in various ways. I have immense confidence in the brand and am hopeful that the association will be help Yatra.com and also help the society, courtesy the tie-up with Being Human.”