Yum Restaurants India is targeting to open 120 KFC outlets by the year end for which it will invest $20 million. The company has further plans to increase its outlets to 500 by 2015 with an investment of around $300 million.
To celebrate KFC’s 70 years of existence, the company said that they will launch a free sampling programme for customers. As part of this programme, 70,000 pieces of chicken will be sampled in more than 70 stores in 13 cities. Also, a new television campaign with Sharman Joshi will be launched.
After KFC and Pizza Hut, Yum Restaurants recently launched its third eatery brand, Taco Bell, in Bangalore.