Yum Restaurants plans to increase KFC outlets in India
Yum Restaurants plans to increase KFC outlets in India Yum Restaurants India is targeting to open 120 KFC outlets by the year end for which it will invest $20 million. The company has further plans
April 07, 2010 | comments ( 3 ) |
Yum Restaurants India is targeting to open 120 KFC outlets by the year end for which it will invest $20 million. The company has further plans to increase its outlets to 500 by 2015 with an investment of around $300 million.
To celebrate KFC’s 70 years of existence, the company said that they will launch a free sampling programme for customers. As part of this programme, 70,000 pieces of chicken will be sampled in more than 70 stores in 13 cities. Also, a new television campaign with Sharman Joshi will be launched.
After KFC and Pizza Hut, Yum Restaurants recently launched its third eatery brand, Taco Bell, in Bangalore.
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