Zara has launched its stores at Select Citywalk and DLF Promenade mall, in New Delhi and in the new extension of the Palladium commercial centre in Mumbai.
Lara Duta, launched the Zara apparel brand at Select Citywalk. It is the first store of the company in India. It has more than 1,500 square meters in one floor where the brand show its women’s, men’s and children’s collection. The store sits in a privileged location in the shopping centre, and its L-shaped façade enhances its visibility from all areas of the mall. Floor-to-ceiling display windows make for an extremely striking façade. The Zara has two entrances to ensure that customers enjoy easy access to its collections. Numerous fitting rooms: 11 in the Women’s department, four in the Men’s department and one in Kids, guarantee a positive shopping experience.
“The entry in the Indian market has a significant strategic importance for Inditex. India is one of our top priorities in the Asia region when our retail offering has been very well received,” says Jesús Echevarría Hernández, Chief Communication Officer at Inditex Group.
He informs Franchise India Media that Zara regards its stores as one of the relevant factors in its business model. The shop is regarded as the interface between the customer and the engine of the entire business -- fashion design, manufacturing and logistics, and, ultimately, retail.
Inditex (The company behind Zara) has entered India through a joint venture with Trent Limited, a Tata Group company. Inditex controls 51 per cent of the joint venture, while Trent Limited owns 49 per cent.