BlissClub, the women’s activewear brand, has appointed Abhirath Anuwal as its Head of Commerce. In this role, he is responsible for all marketing and revenue-generating activities across online and offline channels.
Abhirath joins BlissClub after his stint with Intuit, a consumer and business financial platform in the US, where he was in the Corporate Strategy and Development team responsible for identifying and helping execute organic and inorganic growth levers for the company. He previously worked in management consulting at Bain and completed his graduation from Yale.
On his new role, Abhirath said, “BlissClub is one of those rare companies with strong growth prospects and innovation in its DNA. I feel lucky to play my part in this journey and I’m energized by the talented team around me every day.”
The senior hires will be instrumental in the company’s ambitious growth journey, as the company expands its product line heavily in 2022 and expands its marketing channels.
BlissClub was founded in 2020 by Minu Margeret as a community-first brand and has raised a total of $20.25 million, through Seed and Series A funding. The company also hit Rs 100 crore ARR in 20 months since its first product launch, and has a customer base of over 1 lakh women in India who live active lives, with BlissClub.