Acer unveils 'eStore' to strengthen its e-commerce platform in India

Acer has introduced its online store 'eStore' to boost its e-commerce platform in India.

Chandrahas Panigrahi, CMO and Consumer Business Head, Acer India, said, “We witnessed that a lot of consumers these days are going online and there is strong potential in the online space, hence we decided to offer our customers digital shopping experience. This is the first time our fans can access and order all our latest products at their fingertips at any time and have them shipped directly to their home.”

The company’s eStore will be featuring and selling all the latest range of products ranging from laptops, desktops, monitors, projectors and other accessories, which are retailed at its brick-and-mortar stores. It will also provide product specifications that help consumers get a better understanding on the products before making a buying decision.

The Taiwanese electronics major’s online store is primarily an attempt by it to satisfy the curiosity of discerning consumers, while also offering them access to an extended range of products and attractive offers.

In addition to this, the firm is also offering deals and special inaugural offers for a limited time only, including a 3-year warranty offer with accidental damage products for every purchase made in the e-store.