benefitsPLUS acquires Snowball eRetail Services

Strengthens its foothold in the online retail presence

Geared up to leverage and strengthen itself in the estimated Rs 47,000 Cr online retail space, benefitsPLUS, India’s most dynamic and compelling closed-group ecommerce website has announced its acquisition of Snowball eRetail Services based out of Delhi.

benefitsPLUS offers services to over 100 major corporates across India. It allows organisation’s employees to use the benefitsPLUS Privilege Program to access special or exclusive discounts, offers and promotions on everyday shopping and services from local and national retailers. Retailers are exposing their brands to some of the most affluent and influential groups of shoppers and experiencing higher returns on their marketing investments through this program.

Commenting on the acquisition, Paul Shoker, Founder & CEO of benefitsPLUS, said, “The acquisition will help to accelerate our growth in this exploding ecommerce economy. It not only provides synergies but enormous economies of scale in various areas especially in securing better and deeper discounts for employees.”

Mohit Saxena, founder - CEO Snowball, said, “From a strategic standpoint this coming together positions us as the leader in the country and gives our clients better value. We intend to provide several interesting and innovative benefits programs to both employers and employees in immediate future.”