BIRKENSTOCK, the global German lifestyle brand with a heritage in iconic footwear, has launched its first mono-brand store in Chandigarh. Popularly known for its exceptional comfort and high functionality, BIRKENSTOCK’s history can be traced as far back as 1774.
After having successfully launched stores in Delhi, Mumbai, Bengaluru, Hyderabad, and Chennai, BIRKENSTOCK opens its doors to the fashion-conscious market of consumers in Chandigarh giving them a first-hand experience of the brand.
Being the inventor of the iconic and instantly recognizable sandals and footbed, the latest opening is one of the most significant stores in Northern India, located within the most fashionable destination in Chandigarh, Elante Mall. Apart from the timeless classics, such as Arizona, Gizeh, or Madrid, the product range at the store features an abundance of trendy materials, colors, and styles that are available in all sizes for adults and kids.
The traditional company is taking another step forward to strengthen its retail presence in the country and will continue to expand its business by rapidly increasing its footprint across all the key cities in India. The new store with its beautifully curated 1,000 sq ft space will feature the much-awaited Spring/ Summer’21 collection from the brand. Transforming their classic models into contemporary must-haves, the new season offers a wide variety of sandals in earthy summer hues, crisp whites, trendy prints, and sophisticated neutrals.
The Spring/ Summer’21 collection focuses on new interpretations of the most loved styles from BIRKENSTOCK for women and men that will be executed with soft suede or shiny leather. Be it the all-new Gizeh Big Buckle model featuring an elegant upper finish in supple nubuck leather, or the new Arizona Split which offers a modern take on the classic Arizona design aesthetic, BIRKENSTOCK is reimagining their classic silhouettes, providing a rewarding shopping experience for loyal fans as well as the fashion-conscious and casual shoppers, families, and tourists.
Jens Hattab, Regional Managing Director Middle East Africa India at BIRKENSTOCK, said, "After celebrating a robust first year in India, we continue growing with our strong roll-out of stores across India. We are further building the brand presence in the North, by opening up in one of the region’s key fashion hubs."
"BIRKENSTOCK styles have been a cult favorite of celebrities, fashion designers, style icons, and consumers across the globe for decades, and the launch of the Chandigarh store is another stepping stone to strengthen our presence across India," Hattab added.