W, India’s leading women’s apparel brand, has launched its all-new Spring Summer Collection 2021.
With positivity being the driving philosophy, the collection offers an extensive range of creations in Whites on White, with soothing tonalities as a perfect fit for the summers. Including sustainable fashion as a key element, the collection has a range of LivaEco and also includes Workwear Dobbies, offering fashionable yet comfortable workwear options to modern Indian women.
Among the various styles in the Summer’21 range, the collection also features all-day rompers layered with long sheer resort shirts and vacay dresses with clever cutouts, cropped Jumpsuits, easy-tiered dresses, resort sets, and holiday tunics.
With this new collection, W has also unveiled its new campaign ‘Hope is Trending’. The campaign through its manifesto calls for rejoicing life by celebrating the positivity, strength, and happiness amid the unforeseen challenges of the pandemic.
The all-new Spring Summer Collection 2021 reflects the campaign theme well, featuring unique silhouettes, colors, and patterns imparting timeless, minimal, and functional looks while adding style and functionality to the wardrobe. The theme is projected through the displays at the stores as well with the minutest of the details crafted with the utmost attention.
The collection is available at exclusive W outlets, in addition to W’s website and online retail platforms like Myntra, Amazon, etc.