BlueStone Expands Offline Presence, Opens 150th Store in Nagaland
BlueStone Expands Offline Presence, Opens 150th Store in Nagaland

Jewelry brand BlueStone has celebrated the milestone of operating 150 retail showrooms with the launch of a new outlet at Dimapur, Nagaland.

Rushina Shah, Business Development Head at BlueStone said, “Today, we tick off a vital milestone in our omnichannel journey; the 150th BlueStone store. Our stores are a seamless extension of our brand, design excellence, and innovation. We are incredibly excited to now bring you the BlueStone experience across 70+ cities nationwide.

BlueStone opened its first brick-and-mortar store in 2018 at Pacific Mall, New Delhi and since then rapidly expanded its retail presence across the country.

In July 2022, the omnichannel brand launched its 100th store in City Centre, Siliguri, West Bengal, and in December 2022, BlueStone witnessed a massive expansion with the opening of more than 10 stores in different cities such as New Delhi, Kolkata, Bengaluru, Aurangabad, Varanasi, Amritsar, Agartala, Indore, and Uttar Pradesh.

Headquartered in Bengaluru, BlueStone was founded in 2011 by Gaurav Singh Kushwaha. The brand is backed by funding from investors including Accel Partners, Kalaari Capital, Saama Capital, and Hero Enterprises.

Last year, the jewelry retailer has raised over $30 million in a funding round led by Sunil Kant Munjal, Chairman of Hero Enterprise.

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