BlueStone to Launch 100 Stores in 2021

BlueStone is planning to expand its horizons by opening 100 stores this year.

After successfully setting up 37 jewelry destinations last year across India, the brand's plan is to have more stores in every city, to be closer to the people who love jewelry.

Over the last year, BlueStone has also fulfilled orders of its customers online, bringing jewelry to their doorsteps the very next day.

The jewelry brand has also enhanced its experience with its try-at-home feature, which lets jewelry lovers try on their jewelry indoors, without stepping out.

Gaurav Singh, CEO & Founder, BlueStone, said, “We’re going to open our 50th store in August. And our vision is to revolutionize how people have been experiencing their jewelry. Not only with our elegantly crafted 8,000+ designs, but also an enriching and comfortable experience.”