Britannia Industries Limited has announced that the Treat Croissant business has crossed Rs 100 crore in revenues in this financial year, within a year of its national roll-out across the country. Treat Croissant is manufactured at Britannia’s own manufacturing facility and the recipe has been customized to cater to the Indian palette.
Varun Berry, Executive Vice Chairman, and MD, Britannia Industries said, “We continue to make steady progress on our snacking business in line with our vision to be a responsible global total foods company. Our play in the croissant category is on a firm footing now, and we believe that there is tremendous headroom for growth. We will be looking to develop the nascent category through consumer-led franchise building and popular flavor extensions. Our target is to hit the Rs 300 crore mark in three years.”
Yudhishter Shringi, Chief Business Officer, Adjacency Business, Britannia Industries added, “Consumers have responded favorably to the taste and convenience provided by Treat Croissants. All three flavors – cocoa crème, vanilla crème, and mixed fruit have resonated with consumers. The growing adoption of Indian consumers to western food trends along with the increasing demand for ready-to-eat snacks, especially among GenZ and millennials’ indicate that Treat Croissants is positioned to grow significantly. We will continue to create more awareness for the category while communicating Treat Croissant’s distinct proposition to consumers and making the brand accessible to more consumers through our robust omnichannel distribution network.”
Through Treat Croissant, Britannia aims to bring world-class product experiences to consumers at affordable prices. The snacking market in India is currently being driven by numerous factors such as a large young population, evolving aspirations, changing lifestyles, the need for convenience, and an inclination to experiment with newer food formats.