D2C Brand WoodenStreet plans to launch 15 stores by 2019-end

D2C Brand WoodenStreet eyes launching 15 stores by the end of 2019.

WoodenStreet has opened its first brick-and-mortar experience store in Bangalore in 2016. The brand expanded its reach by introducing 2 stores in 2017 and 9 stores in 2018. This took the total count to 12 experience stores.

Lokendra Ranawat, CEO of WoodenStreet, said, "The aim is to bring customization and quality a step closer to everyone’s home. It’s not just about an online presence but getting down there and interacting with our customers makes buying furniture a more personal experience, as it should be. We want people to not just visualize, but also feel the quality of furniture that we offer. We want them to see the limitless configurations, combinations and customization possibilities that they can actually get for themselves."

Virendra Ranawat, COO, WoodenStreet.com, stated, "Last year was challenging but fun. But this hasn’t stopped us. We want to ensure that 2019 sees the addition of 15 more stores to our ever-growing roster. This means that by the end of this year, we’ll have 27 brick-and-mortar stores in total."