D2C Ecommerce, India’s first multi-D2C brand e-commerce platform has signed leading actress Rakul Preet Singh as a brand ambassador for its fashion jewelry brand ‘AccessHer’. As part of the endorsement, the actress will be seen as the face of the brand, promoting its contemporary fashion jewelry and accessories. made for all moods, looks, and occasions.
With the tagline “Be Your True You”, Rakul will bolster AccessHer’s pan-India visibility and appeal to young women from various socio-economic backgrounds. The brand is planning a social media campaign featuring the effervescent actress in the later stages of this partnership.
As the festive season kicks in with enthusiasm after a two-year pandemic lull, the entire nation is celebrating, shopping, and spending time with family and friends. AccessHer aims to capitalize on this sentiment and establish itself as the preferred D2C brand for best-in-class fashion jewelry, including necklace sets, earrings, nose rings, bangles, bracelets, body jewelry, hair accessories, bags, and more.
Manish Gupta, Founder, and CEO, D2C Ecommerce said, “We are elated to have Rakul Preet on board as the brand ambassador for AccessHer. Keeping up with the pace of the evolving fashion jewellery category, AccessHer has always been the first to bring forth new trends on online marketplaces for its aspirational consumers. Rakul Preet is the perfect choice to represent AccessHer because she resonates with the brand's ethos and target market and is an epitome of fashion, style, and success as well as an inspiration and role model for her young fans across India.”
"Given that today is my birthday, there could not have been a better time to announce this partnership. I'm incredibly eager to co-create an exclusive collection for all the beautiful young fans of AccessHer, whether for work, a party, festival, or celebration,” he added.
Focusing on connecting with young working and millennial women, ‘AccessHer’ offers exquisite jewelry and modern accessories that appeal to young women between the age of 20 and 35 years for all their moods, looks, and occasions. From vintage traditional ensembles that you can wear to your BFF's wedding or a house puja to stylish statement jewelry for a party or a sparkling minimal office look. AccessHer has always been the first to design and present new trends in online marketplaces for its consumers.