Dabur Forays into Protein Segment with Réal Peanut Butter Range
Dabur Forays into Protein Segment with Réal Peanut Butter Range

Dabur India announced its entry into the growing protein segment and also its first e-commerce launch with the addition of a peanut butter range to its Réal portfolio.

The launch adds to a series of products that FMCG companies have been coming out within the protein food segment to cater to the growing demand for health foods. Dabur’s peanut butter joins a wide range of options already available in the market. Hindustan Unilever (HUL) under Kissan, Marico under Saffola, Dr Oetker under Funfoods, and several international food and beverage companies already offer their own peanut butter range.

Smerth Khanna, Head of E-commerce and Modern Trade, Dabur India said, “Peanut butter consumption has been gradually picking up and is a protein intake proposition in a convenient format. Consumers use peanut butter as a bread spread, in shakes, cereals, and as a ready dip with crackers. We are confident that the new product will be liked by millions who want to adopt a healthy lifestyle without compromising on taste.” 

The peanut butter segment is getting crowded with an increasing number of new launches. The price competition is to be watched out for, as more companies are vying to take a share of the health food portfolio.

A quick check on the e-commerce portal Amazon reveals that Marico’s Saffola peanut butter for a 350 g pack is available at 175 and a 900 g pack for 228. HUL’s Kissan peanut butter is available for 161, while a 920 g pack costs 290. Dabur’s offering will be the costliest so far available in four variants with no added sugar, salt, or oil. The 350 g packs of different flavors are priced at 185, and a 1 kg variant at 499.

This is also Dabur’s first e-commerce launch with a Réal Chocolate Peanut Butter launched during Flipkart’s Big Billion Days event.

Rajat Mathur, AGM (consumer marketing), Dabur India, said, “With the expansion of our Réal portfolio, we aim to strengthen our Réal health proposition by launching convenient and healthy products to strengthen the brand equity beyond juices. Peanut butter is actively used as a replacement to dairy-based butter and as a daily dose of protein.” 

The Indian protein market stood at $1.34 billion in 2021 and is projected to register a CAGR of 4.23 percent to reach $1.65 billion in 2026, according to market intelligence and advisory firm Mordor Intelligence. The food and beverage segment is becoming the largest end-user segment in this category.

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Retail India News: Hindustan Coca-Cola Beverages Strengthens Industrial Footprint in Madhya Pradesh
Retail India News: Hindustan Coca-Cola Beverages Strengthens Industrial Footprint in Madhya Pradesh

In a strategic move reinforcing its commitment to Madhya Pradesh's economic landscape, Hindustan Coca-Cola Beverages (HCCB), a prominent FMCG player in India, has disclosed a Rs 350 crore investment in the state. This announcement, made during a meeting between the Chief Minister of Madhya Pradesh, Dr. Mohan Yadav, and a senior HCCB delegation, propels the company's cumulative investment in the state to over Rs 660 crore.

The capital injection will fuel the establishment of two cutting-edge manufacturing lines at HCCB's Rajgarh factory, dedicated to producing Affordable Small Sparkling Packs (ASSP) and Juice Tetra Packs. Beyond expanding manufacturing capabilities, this move is poised to make a substantial contribution to the state's economy. With a robust network of 149 distributors and 127,080 retailers, HCCB plays a pivotal role in Madhya Pradesh's retail sector, distributing approximately 10 million cases across 29 districts.

In reciprocation, the Madhya Pradesh Government has committed comprehensive support to expedite HCCB's procurement of necessary permissions, approvals, and clearances, aligning with the state's policies and regulations.

Himanshu Priyadarshi, Chief Public Affairs, Communications, and Sustainability Officer at HCCB, stated, “This investment is a significant step in our journey with Madhya Pradesh - a state that is poised for growth and development. We see this as an opportunity to deepen our commitment and align our growth with the state’s vision. This is more than an expansion of our business operations; it is about reinforcing our roots in a state that is key to our market strategy and a hub for innovation. We envisage this project as a catalyst not only for regional economic growth but also as a conduit for nurturing local talent, thereby contributing to the socio-economic progress of Madhya Pradesh.

Having invested over Rs 311 crore in Madhya Pradesh since 2000, including recent expansions in 2022 and 2023, HCCB has consistently demonstrated its commitment to enhancing production capabilities and supporting the local economy. This latest financial commitment not only cements its industrial presence in the state but also aligns with HCCB's dedication to delivering innovative and high-quality products to consumers in Madhya Pradesh.

HCCB's engagement in Madhya Pradesh transcends business investments, extending to Corporate Social Responsibility (CSR) initiatives. These projects focus on water rejuvenation, skill development, and sustainable agriculture. Notably, the initiatives have impacted 1200 youths in sales and marketing training, 1500 women in digital and financial literacy, and over 100 farmers in adopting sustainable agricultural practices. Additionally, HCCB has facilitated the installation of water ATMs and Smartboards, contributing to community resources.


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