DishiS Jewels Eyes to Generate Rs 2 cr in 2022-23
DishiS Jewels Eyes to Generate Rs 2 cr in 2022-23

DishiS Jewels, a Delhi-based online designer jewelry brand instituted by Dishi Somani in 2015, aims to generate revenue of around Rs 2 crore in the financial year 2022-2023. 

DishiS Jewels, one of India's preeminent online designer jewelers, has delivered over 5,000 mesmerizing designs, selling online for over seven years. The company's revenue stood at Rs 50 lacs in FY 21-22 and witnessed a 30 percent upswing in sales, which helped Dishi build further trust in her brand. The headcount has also been boosted, with an increasing number of employees exceeding 50 expert craftsmen, more than twice the figure. This fiscal year, it targets a revenue of Rs 2 crore, as the industry market, post-pandemic, has been up and coming.

Dishi Somani, the Founder and acting Director of DishiS Jewels, explained that the market has gradually gained momentum, with the return of wedding festivities and celebrations as the pandemic comes to an end, releasing the fear of Covid The endemic has unleashed the market potential to another level.

The Indian online jewelry market was worth $850 million in 2019 and is projected to grow to $3.7 billion by 2025. The brand is available on its website and various leading e-commerce podiums, including Amazon, Nykaa, Ajio, and Etsy. Its association with renowned industry partners has aided its seasoned craftsmen experts in driving excellence in the beauty and personal care industry with passion and commitment.

"The belief that exclusivity does not mean expensive nor should it be restricted to the upper class, propelled the concept of DishiS Jewellers. The objective was to design exquisite jewellery for women from all walks of life, irrespective of their income, as elegance and style is for everybody,’ Dishi said.

Apart from the targeted revenue of Rs 2 crore, Dishi is looking forward to building strategic partnerships and investments, expanding its sales operations in Japan, and making DishiS a go-to brand for all designer gold and diamond jewelry.

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