eBay Census 2010

eBay India, India's leading eCommerce marketplace

eBay India, India’s leading eCommerce marketplace, announced that Mumbai was the second largest eCommerce Hub in the country, according to the third edition of the eBay India Census 2010. Mr. Muralikrishnan B, Director - Marketing & Product, eBay India unveiled the eBay Census Guide which documents the key findings and trends in online buying and selling across Indians in the Top 20 eCommerce Hubs, 28 States and 7 Union Territories. eBay Census also revealed export trends to 189 countries as well as import trends from 114 countries.


India’s Top 5 eCommerce Hubs are Delhi, closely followed by Mumbai, Jaipur, Chennai & Bengaluru. According to the eBay India Census, Mr. Muralikrishnan B revealed:

• eCommerce in India is mainstream: India had over 3,296 eCommerce Hubs in eBay Census 2010. All 28 States and 7 Union Territories witnessed eCommerce Transactions. The IT Hubs of Tamil Nadu, Maharashtra, Andhra Pradesh, Kerala and Karnataka were the most wired states in India with the most cities where eCommerce originates.

• Rural Indians are active online shoppers: Online shopping is active in 1054 rural towns in India. Rural India featured in eBay Census for the second year with rural towns witnessing active buying and selling trends. India’s top 5 rural hubs are Ambalapuzha (Kerala), Sajiyavadar (Gujarat), Adala (Gujarat), Abdalipur (West Bengal) & Kangayampalayam (Tamil Nadu)

• Global Trade is well established: India has 545 Export Hubs where Indian entrepreneurs sell a variety of products to millions of eBayers in 189 countries around the globe. Indian exports include stamps, screwdrivers, herbal skin care, designer sarees and ethnic jewellery.

• Global Buying or Imports is an emerging trend: India has 1259 import hubs from which Indian consumers import from 114 countries worldwide. India’s imports include WWII Photographs, Movie DVDs, Postcards and Collectibles

• Category mix – Technology dominates India, Lifestyle dominates Exports & Imports for Indians: Technology is India’s favourite  traded vertical category contributing to 48% of transactions in eBay Census. The Lifestyle category at 34% came second in popularity for online Indians. For Global Trade, Lifestyle is the clear winner at 63% of Exports followed by Collectibles and Technology at 14% each. In case of Imports, Lifestyle dominated with 43% followed by Technology with 28%.