eBay unveils new campaign
BY - Vaishnavi Gupta
Assistant Editor, IndianRetailer.com & Retailer Media Oct 08, 2012 /
/ 2 MIN READ
Assistant Editor, IndianRetailer.com & Retailer Media Oct 08, 2012 /
15
eBay India, the eCommerce marketplace, has unveiled its festive marketing campaign. This new campaign highlights eBay India as the best deal destination providing a guaranteed and safe online shopping experience with the wide range of brand new every-day use products. The campaign portrays savvy consumers in real life situations realising they no longer need to shop the old fashioned way & can shop smartly for great deals on eBay India with an assurance of eBay Guarantee of 100% per cent satisfaction, else a refund or a replacement. The tag line, Want it, Get It continues.
The campaign is targeted at value seeking shopeers in the age bracket of 18-40 years.
Kashyap Vadapalli, Chief Marketing Officer, eBay India says “Our new marketing campaign brings alive the fact that eBay India is the leading shopping destination for savvy online shoppers looking for great deals, offering an unmatched variety of products across categories. We foresee online shopping growing rapidly in India and as pioneers of eCommerce, our campaign aims at instilling consumer confidence, promising the consumer a completely secure & satisfaction-guaranteed experience of getting the product they selected and paid for”.
The campaign will roll out nationally, with a combination of TV, digital & social mediums to drive awareness and encourage Indians to shop their heart out this festive season to get the best deals online.
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