FS Life Rebrands Its Jewellery vertical As March
FS Life Rebrands Its Jewellery vertical As March

March, a new silver jewelry brand, has emerged from Mikoto's extensive rebranding effort as it moves into the next phase of growth. March aims to provide quality design and craftsmanship of fine silver jewelry at affordable prices. 

The brand was created to meet the needs of modern women who are looking for silver jewelry that is comfortable, easy to wear, and suitable for everyday and occasion wear. March's product philosophy is "Minimally Maximal," which means that each piece is elegantly designed and exudes the boldness of silver. The ergonomic design ensures that each piece is optimized for ease and comfort, from adjustable rings to earrings with posts that are gentle on the ears.

March also aims to educate customers on how to style and wear silver jewelry, making classic jewelry everyday and occasion-wear accessories. The brand's target audience is the modern woman who loves to play with fashion, is chic and rejoices in her femininity. Whether it's for a first date or a power pose for the 'gram, March has the perfect silver jewelry to add the right amount of elegance to any occasion.

Each piece of jewelry from March comes with a Certificate of Authenticity for silver to ensure that the brand maintains quality standards throughout the production process. March intends to make silver jewelry a part of everyday life for modern women, with minimal styles suitable for everyday wear and occasion wear without compromising on quality or value.

"We aim to make jewelry an effortless experience for women. We want to empower them with knowledge and offer them quality silver jewellery that complements their every day to occasion wear style," said Ayushi Gudwani, Founder of March.

Mikoto was launched in February 2022 and has grown extensively in the last year. March is now available for purchase on their website, and they are planning to soon launch their retail stores across the country.

FS Life is a group of homegrown brands that are thoughtful, and relevant, and solve unmet apparel and lifestyle needs for modern Indian women. FableStreet, the flagship brand of FS Life, is a premium western-wear brand; Pink Fort is a modern Indian wear brand that reimagines traditional clothing for the woman of today; and March (previously Mikoto) is a new fine silver jewellery brand that fills every day with beauty and joy.

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