Fujifilm is aiming to expand its network of offline retail stores to 60 outlets. The Japanese photography and imaging major is expecting its camera business in India to grow in "triple digits" this fiscal.
The company has been aggressively expanding its product portfolio in the country, targeting both amateurs and professionals. It competes with the likes of Nikon, Canon and Sony in the mirrorless camera segment.
Arun Babu, National Business Manager Electronic Imaging Division, Fujifilm India, said, “Last year, our business grew by 290 per cent and we expect to see similar triple-digit growth this year as well. In the first half of this fiscal itself, we have seen triple-digit growth.”
“The company's latest launch X-A7 (compact and lightweight mirrorless digital camera), priced at Rs 59,999, would entice audiences like photography enthusiasts and bloggers,” he added.
In India, the interchangeable lens camera segment, which includes mirrorless and DSLRs, was estimated to be about 4 lakh units in 2018.
Babu further stated, “This segment in India has been declining by 15-20 per cent. But within that, the mirrorless segment has been growing very fast. It is expected to overtake the DSLR segment by FY2022-23.”
At present, the mirrorless cameras are estimated to account for about 20% of that segment by the end of the ongoing fiscal.
Currently, Fujifilm has expanded the number of retail stores in India from 21 last year to 40.