Cloud Tailor, a D2C platform that enables personalized women’s fashion, announced that India Discovery Fund from 35North Ventures along with Mergerdomo has led the Pre Series A funding, pegged at $1.0 million to build the brand as the topmost option for convenient fashion for women globally.
Two of Cloud Tailor's existing HNI customers (Neema Rani from the US and Nirupa Reddy from Hyderabad) also participated in the current funding round. The raised funds will be allocated towards the expansion of personalized fashion fulfillment centers across 8 cities in India (Hyderabad, Bengaluru, Delhi NCR, Kolkata, Pune, Chennai, Patna, and Mumbai) and the growth of its technology team and the marketplace business models for Cloud Tailor.
Founded in December 2020, Cloud Tailor is the brainchild of Hyderabad-based Wife and Husband duo of Susmitha and Rudra (BITS, Pilani, and IIM Kolkata alumni) who, during the pandemic induced lockdown faced tailoring related woes but they used their engineering background to turn this woe into an opportunity.
The idea was to iron out the challenges and bring inconvenience, efficiency, and ease to the current need in the existing ladies' customized offline tailoring model that was further accelerated during the lockdown. This led to the curation of the world's first homegrown online app-based tailoring solution called ‘Cloud Tailor’ based on a ‘low operational cost – high-quality personalized fashion’ business model.
The operations commenced with a full-time fashion fulfillment center in Hyderabad with an initially bootstrapped self-investment of around Rs 60 lakh along with Mahesh Patel, a long-time friend of Rudra. Susmitha, Rudra, and Mahesh quit their existing jobs, moved in full time as founders, and began serving female clients pan-India and overseas with a strong Indian diaspora, ensuring that the demand for the cloud boutique takes off immediately.
In a span of one year, the company added more strength by bringing on board industry veterans who contributed to the brand strategy and growth immensely and paved the path for pan-India expansion and stronger penetration, both online and offline.
Susmitha Lakkakula, Founder, Cloud Tailor said, “We are excited to announce 35North Ventures and MergerDomo’s investment in Cloud Tailor. Cloud Tailor was instantly associated with India Discovery Fund -I, an Angel fund of 35North Ventures, a registered VC on MergerDomo's algorithm-based investment banking platform, as its industry stage, size, and investment requirement matched the thesis of India Discovery Fund-I. We are looking forward to building a long-term partnership with them.”
“We’re glad to have found the perfect partners who support our vision of creating and optimizing consumer experience in personalized fashion like never before, disrupting the D2C fashion space through technology and cultivating consumer relationships across the globe with those seeking quality. We are also grateful to our long-time customers Neema and Nirupa for believing in our growth story,” she added.
Ashwani Singh from 35North Ventures said, “We are very happy to partner with Cloud Tailor in its growth journey towards becoming the D2C brand to reckon with in the personalized fashion sector. The dynamic founders created this unique concept at a time where businesses were scrambling to stay afloat. They have had a great start performance-wise and they are now on an upward swing where they have brilliantly managed to understand a simple yet complicated consumer concern and have the most viable solution ready. We look forward to a great journey ahead and we wish the team at Cloud Tailor great success in the years to come.”
Hormazd Charna, CEO, MergerDomo, said, "I am extremely impressed with the founding team’s vision and execution abilities. Furthermore, we believe there is huge scope for leveraging technology in this space. With fashion technology evolving every day, we see immense change in how we consume, create, buy and sell fashion.”
Cloud Tailor will be operationalized across 20 cities in the coming two quarters. They will grow their customer base to more than 15 countries across the world, for their D2C personalized fashion orders