[Funding Alert] D2C Feminine Hygiene Brand Sanfe Raises US$ 1 Million in Series A Funding

Sanfe will utilize the capital in marketing and customer-centricity. The D2C brand is also looking at associations and collaborations in order to increase the brand presence and recall among the target audience.
[Funding Alert] D2C Feminine Hygiene Brand Sanfe Raises US$ 1 Million in Series A Funding

D2C feminine hygiene and intimate skincare brand Sanfe has raised a fresh Series A funding of US$ 1 million. This fresh infusion comes from the likes of LetsVenture, Ajay Garg, Tarun Sharma, Arjun Vaidya, Dhimant Parekh among other D2C founders.

Sanfe’s online business has grown by 55 percent in the current quarter and the brand has achieved over 210 percent growth annually. With impressive growth in the last 2 years, Sanfe is geared up for a higher momentum over the next few years and is planning to expand to new markets while also introducing new product lines.

Last year, Sanfe had raised US$ 1 million in pre-Series A round from Shankar Naryanan, Rohit Chanana, and Titan Capital, among others.

Harry Sehrawat, Co-Founder, Sanfe, said, “Our investors have helped us immensely to make our vision a reality with their guidance and deep involvement. It has helped us ensure that we stay true to our mission of being a voice and choice for women’s intimate wellness and hygiene. This year, we are going to scale up the business, build up a strong portfolio of products with new categories, to focus on customer experience, and problem-solving. Thus, it will create a better world for women.”

Founded by IIT-Delhi graduates Archit Aggarwal and Harry Sehrawat, Sanfe plans to utilize the capital in marketing and customer-centricity. The D2C brand is also looking at associations and collaborations in order to increase the brand presence and recall among the target audience. It had recently onboarded Radhika Apte as its brand ambassador.

Sanfe’s portfolio has a wide range of products which includes categories like intimate skincare, body grooming, and period care.

The products are available online, on Sanfe’s website and leading e-commerce platforms including Nykaa, Amazon, Myntra, Snapdeal, Flipkart, and others.

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