[Funding Alert] Hopscotch Bags $20 mn Led by Amazon

Hopscotch has raised $20 million in a funding round led by Amazon, along with participation from Eduardo Saverin and existing investors such as Lionrock, IIFL Seed Venture Fund, RPG Ventures, and Techpro Ventures. As a result of this funding, Hopscotch plans to expand its offerings, providing even more customers with the latest styles in kids' fashion.

Rahul Anand, Founder and CEO of Hopscotch said, "Hopscotch is the go-to digital brand for parents who want their kids to look stylish - every day and on every special occasion. This investment allows us to invest in marketing, broaden our selection, and enable more customers to express their unique sense of style."

“Hopscotch has strong brand recall in the kids’ category. With this investment, we are happy to work with Hopscotch as it continues to reach and delight more customers. Rahul, the founder, and his management team are passionate about building out the brand. We have been impressed to see what they have done till date,” said Preetham N, Director, Corporate Development at Amazon.

The $20 million funding round is a testament to the strength of Hit Mark's technology platform, which enables Hopscotch to rapidly spot top fashion trends and serve them to customers before other retailers. With financial support from Amazon and other investors, Hopscotch is well-positioned to accelerate growth and increase its market share.