Garmin India, a unit of Garmin Ltd., has strengthened its presence in India and continues to grow in double-digits. Backed up by its popular range of smartwatches in the fitness and wellness segment, the brand aims to boost its business continuously in India.
To drive growth and development, the brand has announced the appointment of Yeshudas Pillai as the new Country Head for its India operations. With this appointment, the brand wants to intensify its focus to reach a larger set of audience, speed up growth initiatives and elevate its brand positioning.
Sky Chen, Regional Director, South-East Asia and India, Garmin India said, "At Garmin, we firmly believe in prioritizing the needs of our consumers. We see great potential in the Indian market where we’ve recorded 32 percent YoY Growth till Q3 2022 as per Garmin Connect. Venu series from the wellness segment contributed the most with a 65 percent YoY growth till Q3 2022 as per Garmin Connect. We have seen a growth in the preference for mid-high range ($300 and above) smartwatches over the last couple of years in India. Looking at this trend, we are bullish on the premium segment and plan to expand our offerings. Also, there is a sharp increase in the activity trend, where we see an uptake in outdoor activities which resonates well with our product line. For Garmin, we see India becoming one of the top 3 markets in the Asia region in the next 5 years."
After setting the precedent with its quality and premium products, Garmin currently has brand stores in Delhi NCR, Bangalore, and Pune. The brand aims to expand its presence across markets by opening brand stores which will also double up as a service collection point by the end of 2023. Garmin has been known for cutting-edge GPS navigation products for almost three decades. Some of the recently launched product offerings in India embody Garmin’s philosophy of offering users compelling design and superior quality at a competitive price. With an aim to strengthen its positioning across India, the brand will bolster its data monitoring mechanism with ‘Garmin Health API’.
Chen added, "Yeshudas Pillai’s multitude of experience and strong track record in the consumer space makes him an integral part of our team and will further our vision for the Indian market. With his result-driven professionalism, we look forward to bringing in the required momentum to our business growth in India."
Yesudas Pillai, Country Head, Garmin India stated, "I have always been a great believer of innovation and technology and the potential it has to change the moving world. I am excited to join the Garmin team and accelerate its growth in India. I look forward to working with the Garmin global leadership team and providing strategic impetus to strengthen the company’s foothold in India. Our vision is to strengthen our presence across the country, where we aim to have more than 10 Garmin Brand Stores by the end of 2023.”
The appointment of Pillai will be based in Delhi, India. In his new role, he will be driving stakeholder engagement, growth, and development of the brand in India. With over 16 years of experience, Pillai has worked for prestigious consumer electronics, consumer durables, FMCG, and premium lifestyle brands.
Garmin aims to get closer to its diverse user community through new partners across markets to offer all the latest Garmin products including the newly launched Venu Sq 2, Forerunner 955, and 255 series.
Beyoung, the brand committed to offering trendy yet affordable fashion, has successfully generated revenue exceeding Rs 250 crore in its direct-to-consumer (D2C) journey. In a move to fortify its digital presence across India, Beyoung has entered a strategic partnership with GoKwik, aiming to extend its Cash on Delivery (COD) reach and minimize Return to Origin (RTO) losses.
“At our core, we are a real Bharat brand that wants to ensure fashion is affordable and accessible to Tier II, III and IV cities of India. Cash on delivery remains a preferred choice for many across India, and with GoKwik's expertise, we aim to deepen our COD footprints, without worrying about the RTO losses. By utilising their advanced risk intelligence-based solutions, we hope to reach diverse consumer segments, further enhance our Gross Merchandise Value (GMV), and effectively manage challenges related to COD orders,” said Shivam Soni, Founder, Beyoung.
Return to Origin, a phenomenon where COD orders are canceled in transit and returned to the warehouse before delivery, poses additional costs to brands. These include reverse logistics expenses, packaging wastage, and product damage, impacting the overall bottom line. In India, over 60 percent of orders are completed using COD, with up to 40 percent of these orders experiencing RTO, a figure that can be higher in the fashion category.
GoKwik, renowned for its data-driven intelligence solutions, analyzes shopper behavior across 200+ parameters to help brands increase their COD Gross Merchandise Value (GMV) while significantly reducing RTO instances. In the previous year alone, GoKwik's solutions contributed to saving Rs 130 crore in RTO losses for several D2C brands.
"Beyoung is one of the brands that has showcased the true spirit of vision coupled with execution. In a short time, they have grown to become one of the most preferred brands amongst younger generations of our country. We are all geared up to ensure we support them in the next phase of their accelerated growth journey,” said Chirag Taneja, Co-Founder and CEO, GoKwik
In recent years, Beyoung has amassed over 1.5 million customers, successfully delivering more than 20 lakh orders. This strategic partnership with GoKwik aims to further enhance Beyoung's operational efficiency and strengthen its position in the Indian retail landscape.
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