Garmin International, Inc., a unit of Garmin Ltd., announced the launch of its first experiential brand store in Bengaluru. The new experience center has been launched to provide a premium user experience to the customers. The store is spread across 500 sqft. To provide a seamless product experience to all fitness enthusiasts.
The new brand store is an extension of Garmin’s retail identity and provides an immersive shopping experience. The store will house the entire product portfolio of the brand across categories like– Fitness, Outdoor, Wellness including products like the Fenix 7 Series, Instinct 2 Solar series, Forerunner 922/255 and Venu SQ2, and many more. The brand experts will also be available at the store to guide the customers with its features and help them in finalizing the most appropriate gadget as per their requirements.
Sky Chen, Regional Director of Garmin India and Southeast Asia said, “Indian smart wearable industry is growing rapidly and holds a lot of opportunity in serving the customers. Bengaluru is an important market for us and with this new experiential brand store, we want to empower customers and showcase to them the performance of global technology from the house of Garmin. With this, we aim to further expand our footprints in India and bring a new experience and range of products for the enthusiasts who search for advanced features and performance in their smart wearable devices.”
Garmin has taken a step towards strengthening the brand’s retail footprint across the country with the new store located in the heart of the city at 84, Brigade Road, Ashok Nagar. The new store will feature the company’s entire gamut of wearable devices under one roof. With this launch, Garmin’s total brand stores in India increases to 3, out of which the other two stores are currently present in Pune and Delhi NCR. Garmin drives its sales through partner channels like Helios Watch Store, Just In Time, Croma, and other multiband stores including online partners.