Haldiram's enters the US e-commerce market via Amazon

Haldiram's, Indian snack and sweet brand, has forayed into the US e-commerce market through Amazon's Global Selling Program. This move will help Haldiram's to expand and increase its penetration into the US market, its biggest market globally accounting for 40% of annual revenues from offline exports.

Pankaj Agarwal, Managing Director at Haldiram Snacks, said, “Our loyal customers have helped us retain our leading position in the market for over ten years, and we want to further expand our presence amongst our global customers. With Indians settled across the world, there is a growing appetite for snacks that remind them of home. Collaborating with Amazon’s Global Selling Program allows us direct access to the American market.”

Currently, Haldiram’s has US FDA approved selection with customized packaging for the market, which has been made live and Fulfilled by Amazon in the US. Customers will be having access to this selection at prices similar to the offline retail market with the added advantage of Amazon’s 1-day delivery.

Abhijit Kamra, Director and Head (Global Trade), Amazon India, stated, “Haldiram’s is one of the most trusted and beloved FMCG brand in India, and we are thrilled to have them on board. Through the Global Selling program, we offer them end-to-end solutions to cater to the growing appetite for quality ‘Made in India’ products amongst global consumers.”

“We are confident that our partnership with Haldiram’s will further boost their business. We want to bring more Indian brands and MSMEs on board to unleash the potential of ‘Make in India’ initiative through our Global Selling program, by enabling e-commerce exports and providing global customer access,” he added.