Cementing its leadership position in North India, Johnson Controls-Hitachi Air Conditioning India, manufacturer of one of India's largest-selling air-conditioner brands 'Hitachi Cooling and Heating' is planning to widen the presence of its exclusive brand outlets across the region.
Redefining the retail growth story and establishing a stronger consumer connection, the company has launched four state-of-the-art exclusive brand outlets in Delhi NCR. The company is eyeing a 20 percent growth to its existing 54 exclusive brand outlets in the region. This retail footprint expansion is part of the company’s aggressive growth strategy to achieve more than 10 percent market share targeting growth to the tune of 25 percent in the promising Indian air conditioner market.
With a wide range of over 80+ SKUs, Hitachi is aiming high to register a record double-digit growth during the peak season. Showcasing the best of Hitachi Air conditioners including the recently launched award-winning airHome series, the four new brand shops across Delhi NCR are set to offer customers a one-stop-shop for every air conditioning need. The exclusive stores are located at Ice Energy in Greater Noida, Unicool System in Vikaspuri, Babajee Electronics in Tagore Garden, and Cool Care Air conditioning in Shakti Nagar.
Gurmeet Singh, Chairman, and MD, Johnson Controls-Hitachi Air Conditioning India Limited said, "As part of our path-breaking initiatives to take the brand legacy to the next level, we are thrilled to announce the launch of our four new exclusive brand outlets in Delhi-NCR. This will enable us to serve our customers better and connect in the most efficient way. North India is one of the most promising markets and the brand currently enjoys a good market share. As we plan to ramp up our retail footprints, Hitachi is set to further strengthen its leadership position in the region. These exclusive brand stores will house all top-of-the-line products in the RAC category creating a unique product experience platform for the new feature-seeking consumer.”
Singh added, “Altered weather conditions, new workspace trends, changing lifestyles, and the aspirational need for futuristic technology make Hitachi a preferred brand with the rising generation of the feature-seeking and new-age consumer. Our consumer research reveals that the top three requirements for an air conditioner are strong cooling, clean air, and energy efficiency. Our new product portfolio is designed keeping these evolving needs in mind and is set to revolutionize the booming air conditioner market of the Northern region. Foreseeing the good prospects, we are geared up to increase our presence to cater to the consumers in the region.”
Redefining the cool, clean, cost-saving, and comfortable aspects of air conditioning, the company has also launched its next-generation airHome series of air conditioners. Riding on the Duality Design philosophy and its origin in Japan, the airHome series of air conditioners aims to create a signature statement for both interiors and cooling performance. The duality design concept is inspired by the superior craftsmanship of the world’s best sword – the Japanese katana.
Setting the highest standards of design in air conditioning for living spaces, the airHome series adds opulence and comfort with its dual panel look, dual surface finish, dual platinum and dual gold color tone, longer lasting Star white color, accentuate curve design, iconic wave design and more. airHome series has worldwide received immense response and recognition for its design and product innovation and is a proud recipient of the prestigious Red Dot Award: Product Design 2022.
The company has introduced airHome series models in 1 Tr, 1.5 Tr, 2 Tr, and a stunning star white Color with UV paint offering all-season newness and comfort. For a seamless pre-sale experience and diligent after-sales services, Hitachi has created a robust service mechanism in every nook and corner of the country. The new product line-up for 2023 is available across all leading retail stores and on leading e-commerce portals. As part of a robust integrated marketing strategy, the company intends to smartly invest in a variety of mediums, including television, print, digital platforms, and media, in order to reach the right target audience and enhance customer engagement at retail counters.