Kazo is a women’s fashion brand that started with a vision to make fashion and dressing up exciting. Almost 15 years later, the brand creates clothes that infuse confidence and make women feel incredible from the inside out. Kazo is elegant, unique, fun, and effortlessly stylish with a touch of glamour that has allowed it to reach new opulent heights.
The brand is all set to open its store at The Select Citywalk Mall in New Delhi which will carry apparel and accessories that are unique and has a lot more style and elegance. The store sprawls over 950 sq. feet with striking interiors that follow monochromatic themes with tones of grey and store features highlighted in black. The store is well-lit with warm white lighting that allows it to feel open and exudes a warm ambiance. Making waves in the Indian fashion industry, Kazo’s consistent growth can be owed to the brand's passion for creating clothes that bridge the gap between the ever-changing trends and premium occasion wear by merging them into a style that is vibrant yet distinctive. Moving ahead, satiating customers' fashion expectations and needs remain a huge priority for the brand.
When looking to expand and open new stores, the brands focus on geographical and demographic factors. What becomes important to keep in mind is to find locations where the target audience includes different age groups and the trendsetting women of today who aren’t afraid to experiment. Kazo customers represent a mindset, not an age catering to those who wish to dress up, experiment, and enjoy life to the fullest.
Kazo believes that there yet remains huge scope for growth and is launching With Details by Kazo and K207 where customers can expect a lot more style, modernity, freedom to dress up, and uniqueness.
Deepak Aggarwal, Founder said, “It’s time we make fashion the epitome of sophisticated style, and that’s why we will continue expanding with more stores, collections, categories, and ideas. Even though Kazo grows and touches new opulent heights, I ensure that it never loses its essence of elegance and the promise of comfort.”
Currently, the brand has 180+ selling points that include up to 55 EBOs and almost 130 SIS and is continuing on its path to expand PAN India. The brand plans on expanding Kazo categories and holds a vision that incorporates sustainability in the near future. Kazo also ensures that it is accessible for customers through an online presence with platforms such as Myntra. Nykaa, Ajio, and Tata Cliq among others.