Kimirica has launched its first store in the city of New Delhi. Situated in Select Citywalk, Saket, the outlet features an assortment of self-care products including skin care, bath and body, and wellness. The opening of the retail store is a part of the company’s long-term growth plan to expand its footprint in the country.
Vegan self-care brand Kimirica was one of the first brands to initiate the paraben-free revolution in India. Since 2012, Kimirica has maintained its position as one of the nation’s most well-known luxury lifestyle companies because of its original idea of promoting a vegan and ethical way of life. To enhance the brand experience and to offer seamless online and offline experiences, the brand is constantly scaling its presence across various channels. The brand currently has 40+ retail outlets and kiosks and 20+ stockists in the country. Customers will be able to try, test and choose between various bestselling collections like the Love Story, the Gulistan, and the French Note.
“With the rise of online shopping and the number of brands that are available to choose from, finding the right product can seem overwhelming. There is still a large portion of consumers that feel uncomfortable buying self-care products online without trying them first. With the launch of our stores, we aim to simplify the shopping experience and make it more interactive for a larger set of consumers. They will be able to try out products and fragrances before buying them,” said Mohit Jain, Co-founder, and Director, Kimirica.
The self-care brand is now looking forward to expanding to over 100 stores soon with an aim to spread its vegan, eco-friendly, and ethical approach to luxury self-care worldwide.