Lotus Herbals Invests $200,000 in Better Beauty
Lotus Herbals Invests $200,000 in Better Beauty

LOTUS HERBALS PVT LTD invested $200,000 in Personal Care and Cosmetic start-up Better Beauty, Co-Founded by actor and celebrity influencer Anita Hassanandani. It is science-based personal care, the luxurious, sustainably-crafted brand available exclusively on clean Beauty Marketplace Vanity Wagon. 

The brand aims to reach the No.1 spot in terms of sales on allied marketplaces within the next 2 years. They are willing to achieve 7.2 crore ARR and also, to grow to a product portfolio of 10 within a year. From the investor pool, Nitin Passi of Lotus Herbals Pvt. Ltd. is the prime investor. 

Nitin Passi, Chairman and MD, Lotus Herbals, said, "Better Beauty- is a luxurious, sustainable, and honestly crafted skincare brand on a mission to deliver clean and conscious beauty products.

Anita Hassanandani (TV Actor, Co-Founder Better Beauty) stated “Consumers today are looking beyond marketing claims and are seeking efficacy-based skincare products. My journey in the entertainment industry has been a lot about connecting with my viewers and that is also my vision with Better Beauty. My team at BB works with highly effective ingredients to create personal care products for environmentally conscious consumers”.  

The fund will be used for strengthening the Marketing Budget, R&D, and increasing the offline presence of the brand along with hiring talent for the same. The focus is on building a transparent, potent, and honest brand with customers' interests. A clean, minimal, and scientific skincare range that claims to be cruelty-free, paraben-free, SLS, and mineral-oil-free. The product line promotes a simple skincare routine with potent ingredients to fit in perfectly with the fast-paced life.  

Better Beauty as a brand is focused on building the next generation of a clean beauty company coming out of India. With extensive synergies across stakeholder chains, backed by a celebrity and a high-power team of formulators, you are looking at a brand that is here to stay and create a long-term impact. A financially sound entity that aims to achieve EBITDA positivity within the next 1.5 years, Better Beauty ensures an investment in the brand is essentially an investment in creating the long-term impact that an investor looks from their portfolio. Further, for the short-term investors, BB is looking to jump in valuation by 5x in the next year and that is a staggering number when it comes to investments in D2C today.  

Naina Ruhail (Co-Founder, Better Beauty) talked about the fundraise, “we are going to focus on expanding our product catalog, marketing budgets, and increasing our offline presence across the country. It will also enable us to penetrate deeper markets and create and formulate some pathbreaking products”.

Within the first 2 weeks of its launch, Better Beauty was made available in 3 marketplaces. It reached over 10k users across platforms. Better Beauty was officially launched at India’s first and largest clean beauty pop-up – Mix it Up with Vanity Wagon. Better Beauty is looking to launch in International Territories and build a dedicated product line based on exclusive new cell technologies by becoming the fastest-growing skincare brand in India in the upcoming years. 

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