Luxury Chocolate Brand SMOOR Rides the Health Food Wave

SMOOR, one of the leading Bangalore-based luxury chocolate brands that craft the ultimate indulgence experience with couverture chocolates, has introduced a wholesome new offering. Amid the pandemic, when the focus on health and hygiene has skyrocketed, the brand has introduced SMOOR Wellness Barks in a delightful bouquet of immunity-boosting ingredients including Ashwagandha, Amla, Tulsi, and Giloy.

Imbibed with the most powerful immunity-boosting herbs, SMOOR's Wellness Barks are also enriched with a host of nourishing ingredients like pumpkin and sunflower seeds, star anise, ginger, goji berry, turmeric, cranberries, and much more. Packing a punch of flavor, these wellness barks make your body fit to fight from within.

Speaking on the launch, Kanchan Achpal, Chief Marketing Officer, SMOOR, said, "This unique product concept came as an answer to the changing consumer needs during the pandemic. As a brand that always keeps its customers at the center, this was an opportunity to serve them in keeping with the sign of the times."

"After many trials, we zeroed in on an immunity-boosting range made with dark chocolate as its base with the sole purpose of boosting immunity and promoting good health. Blended with super herbs like Giloy and Ashwagandha, the Wellness Barks are a breakthrough that we believe our customers will highly appreciate," she added.

SMOOR's Wellness Barks are available in individual packs at Rs 350 each, a combo pack of all 4 variants is also available and is priced at Rs 950. The range is now available on the brand's website, Swiggy and Zomato.