Muscle and Strength India Opens Store in Punjab
Muscle and Strength India Opens Store in Punjab

Muscle and Strength India, one of the country’s leading retailers of fitness supplements and nutritional products has launched its store in Ludhiana, Punjab. Muscle and Strength India is looking to expand aggressively in the North India market through the franchisee route as it seeks to deepen its presence in India's growing nutritional supplement space.

Muscle and Strength India, which currently has 23 stores spread across multiple cities has the widest range with over 1,000 fitness supplements and nutrition products from 42+ brands. These products are used for athletic performance, fitness, and overall wellness.

Muscle and Strength India is a leading brand in the supplements space today endorsed by celebrities and athletes like Mika Singh, Shreyas Talpade, and Tarun Gill amongst others. The company offers a comprehensive range of genuine high-quality fitness supplements and nutritional products across categories such as proteins, vitamins, minerals, herbal supplements, etc manufactured by international fitness brands under a single roof.

Praveen Chirania, Founder, Muscle and Strength India said, “Our unwavering commitment towards genuine and economically priced supplements and consumer-focused innovation has increased consumers’ trust in our brand. Our supplement chain has become the gold standard in this sector to provide genuine supplements for people across age groups. Apart from metros, we are also witnessing demand in tier ll and tier lll cities where the availability of latest, genuine, and economically priced supplements is still a challenge. We aim to expand in the near future and further launch products in various variants, focusing on different health and wellness categories and segments.” 

Sangita Bora, Co-Owner at Muscle and Strength India said, “Ludhiana is an important city for us as it has a very large population who are serious about health, fitness, and bodybuilding. With so many supplements stacking up on the shelves, genuineness is a questionable factor for all as there are a lot of fake, counterfeit products in the market. However, authenticity is a guarantee when you shop at Muscle and Strength India. Our aim now is to grow and invest consistently in the health and fitness industry over the next couple of years.” 

Muscle and Strength India recently won the award for India’s Best Fitness Supplements Products Brand and Franchisor 2022 by Blindwink, a renowned company for market research. In another feat, Insights Success recognized Praveen Chirania, Founder, Muscle and Strength India as one of India’s 40 Under 40 Brightest Business Leaders for his exemplary leadership and exceptional business acumen enabling advancements in the industry.

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