NextG Apex Expands Healthy Breakfast Range, Launches Chocoflakes
NextG Apex Expands Healthy Breakfast Range, Launches Chocoflakes

Just ahead of the festive season, leading 360-degree retail solutions company NextG Apex India Pvt Ltd is planning to launch the latest addition to its nutritious breakfast range brand ‘Mamafeast’ – Chocoflakes. Made with high-quality wheat solids and flour, maida and cocoa powder, each pack of 26gms has the protein and fibre equivalent of one roti and retails at the nominal price of Rs 10.

Mamafeast’s Chocoflakes is designed to be a delicious snacking option for all and comes with the guarantee of Mamafeast’s promise of quality, as they are the ‘Mother of All Good Things’. Because only with such a promise can Mamafeast do what it was created to do – help mothers find affordable, healthy, and delicious breakfast options for their families. 

Amarnath Halember, Executive Director and CEO, NextG Apex India Pvt Ltd. said, “For us at NextG Apex, our brand ‘Mamafeast’ is the Mother of all Good Things edible and nutritious that will be relished by the entire family at meal times. Hence, when we were brainstorming about the next product to expand our portfolio, we thought of something that delights the children in particular but will be loved by every family member as well. That’s how we zeroed in on Chocoflakes, but we formulated a kind that is nutritious as well as delicious. Every Mamafeast Chocoflakes single-serve packet packs the power of an entire roti, be it the protein content or the fibre. Since it’s a single-serve pack, the product will have a distinct freshness every time it is consumed; something not possible when we purchase bulk packs.In this fashion, you are never compromising on the health or freshness of the product again when you serve your kids and family this tasty breakfast cereal.” 

Halember further added, “Our other promise to ourselves is to always keep all our products affordable. We appreciate the fact that mothers, and fathers, find it challenging in these tough times to provide the best value for their families. And we always want to give whatever support we can to them. Hence, our single-serve Chocoflakes packs are priced to not pinch their pockets while giving children the energy of the mischievous monkey adorning the packs from the nutritious, fresh cereal they consume.

NextG Apex has always focused on making the world a better place. Hence, ahead of the nation’s 75th I-Day, they pledged to earmark 1 percent of Mamafeast’s sales (on MRP) to mama and kid welfare, with the vision to make a lifetime commitment to support women’s welfare and empower over 1 lakh women over the next 3-5 years. They aim to do so by providing 360-degree development across economic development, health, education, and better livelihood as a permanent feature of its CSR and brand horizons.  

To get your hands on Mamafeast Chocoflakes, Mamafeast Cornflakes, Mamafeast Muesli, Mamafeast Peanut Butter, and Mamafeast Chocolate Spread, head over to your nearest retail store. They are also available across India through leading e-commerce platforms or directly from their e-store.

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